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  1. Steve Krug _ Don't Make Me Think: A Common

    As a rule, conventions only become conventions if they work.
    book-quoteusabilityweb-design

  2. Steve Krug _ Don't Make Me Think: A Common

    The problem is there are no simple "right" answers for most Web design questions {at least not for the important ones}. What works is good, integrated design that fills a need-carefully thought out, well executed, and tested.
    book-quotedesignerweb-designuser-testing

  3. Steve Krug _ Don't Make Me Think: A Common

    In reality, though, most of the time we don't choose the best option-we choose the first reasonable option, a strategy known as satisficing.
    book-quotepsychologyusabilityweb-design

  4. Steve Krug _ Don't Make Me Think: A Common

    Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But Web users aregenerally in such a hurry that they routinely miss subtle cues.
    book-quoteusabilityweb-designdesigners

  5. Steve Krug _ Don't Make Me Think: A Common

    If you want a great site, you've got to test. After you've worked on a site for even a few weeks, you can't see it freshly anymore. You know too much. The only way to find out if it really works is to test it.
    book-quoteweb-designuser-experienceuser-testing

  6. Steve Krug _ Don't Make Me Think: A Common

    It doesn't matter how many times I have to click, as long as each click is a mindless, unambiguous choice.
    book-quoteweb-design
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