Category: technology
Quotes of Category: technology
To measure market needs, I would watch carefully what customers do, not simply listen to what they say. Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group. Thus, observations indicate that auto users today require a minimum cruising range {that is, the distance that can be driven without refueling} of about 125 to 150 miles; most electric vehicles only offer a minimum cruising range of 50 to 80 miles. Similarly, drivers seem to require cars that accelerate from 0 to 60 miles per hour in less than 10 seconds {necessary primarily to merge safely into highspeed traffic from freeway entrance ramps}; most electric vehicles take nearly 20 seconds to get there. And, finally, buyers in the mainstream market demand a wide array of options, but it would be impossible for electric vehicle manufacturers to offer a similar variety within the small initial unit volumes that will characterize that business. According to almost any definition of functionality used for the vertical axis of our proposed chart, the electric vehicle will be deficient compared to a gasolinepowered car.This information is not sufficient to characterize electric vehicles as disruptive, however. They will only be disruptive if we find that they are also on a trajectory of improvement that might someday make them competitive in parts of the mainstream market sciencetechnologyinnovationSeemed to me a phone was an impersonal instrument. If it like it, it let your personality go through its wires. If it didn't to, it just drained your personality away until what slipped through at the other end was some cold fish of a voice, all steel, copper, plastic, no warmth, no reality. It's easy to say the wrong thing on telephones; the telephone changes your meaning on you. First thing you know, you've made an enemy. Then, of course, the telephone's such a thing; it just sits there and you call someone who doesn't want to be called. Friends were always calling, calling, calling me. Hell, I hadn't any time of my own. book-quotetechnologytimephones
