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people tend to avoid taking risks-they are "risk averse"-when they are deciding...
Author:
Barry Schwartz
Book:
The Paradox of Choice: Why
Viewed:
54 -
Published at:
9 years ago
people tend to avoid taking risks-they are "risk averse"-when they are deciding among potential gains, potential positive outcomes.
( Barry Schwartz )
[ The Paradox of Choice: Why ]
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