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Notice that the curve falls steeply at the beginning and then gradually levels...
Author:
Barry Schwartz
Book:
The Paradox of Choice: Why
Viewed:
49 -
Published at:
2 years ago
Notice that the curve falls steeply at the beginning and then gradually levels off. This reflects what might be called the "decreasing marginal disutility of losses.
( Barry Schwartz )
[ The Paradox of Choice: Why ]
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