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If people think about options in terms of their features rather than as a whole,...
Author:
Barry Schwartz
Book:
The Paradox of Choice: Why
Viewed:
47 -
Published at:
6 years ago
If people think about options in terms of their features rather than as a whole, different options may rank as second best {or even best} with respect to each individual feature.
( Barry Schwartz )
[ The Paradox of Choice: Why ]
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