From his father Jobs had learned that a hallmark of passionate craftsmanship is making sure that even the aspects that will remain hidden are done beautifully. One of the most extreme-and telling-implementations of that philosophy came when he scrutinized the printed circuit board that would hold the chips and other components deep inside the Macintosh. No consumer would ever see it, but Jobs began critiquing it on aesthetic grounds. "That part's really pretty," he said. "But look at the memory chips. That's ugly. The lines are too close together.
( Walter Isaacson )
[ Steve Jobs ]
www.QuoteSweet.com