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Author: Walter Isaacson
Quotes of Author: Walter Isaacson

Walter Isaacson _ Steve Jobs
CUNNINGHAM. Publicist at Regis McKenna's firm who handled Apple in the early Macintosh years. MICHAEL EISNER. Hard-driving Disney CEO who made the
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Walter Isaacson _ Steve Jobs
Internet services at Apple, Jobs's wingman in dealing with content companies. ANDREA "ANDY" CUNNINGHAM. Publicist at Regis McKenna's firm who handled Apple in the early Macintosh years. MICHAEL EISNER. Hard-driving Disney CEO who made the Pixar deal, then clashed with Jobs. LARRY ELLISON. CEO of Oracle and personal friend of Jobs.
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Walter Isaacson _ Steve Jobs
CUNNINGHAM. Publicist at Regis McKenna's firm who handled Apple in the early Macintosh years. MICHAEL EISNER. Hard-driving
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Walter Isaacson _ Steve Jobs
When he was restored to the throne at Apple, we put him on the cover of Time, and soon thereafter he began offering me his ideas for a series we were doing on the most influential people of the century. He had launched his "Think Different
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Walter Isaacson _ Steve Jobs
Ive was a fan of the German industrial designer Dieter Rams, who worked for the electronics firm Braun. Rams preached the gospel of "Less but better," Weniger aber besser, and likewise Jobs and Ive wrestled with each new design to see how much they could simplify it.
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Walter Isaacson _ Los innovadores: Los genios
Una de las claves para que una innovación tenga éxito es simplificar el acceso del usuario. Para que los blogs se convirtiesen en
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Walter Isaacson _ Steve Jobs
afterward, I found myself rather captivated, as so many others have been over the years, by his engaging intensity. We stayed in touch, even after he was ousted from
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Walter Isaacson _ Steve Jobs
There's an old Hindu saying that goes, 'In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.
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Walter Isaacson _ Steve Jobs
One day Jobs came into the cubicle of Larry Kenyon, an engineer who was working on the Macintosh operating system, and complained that it was taking too long to boot up. Kenyon started to explain, but Jobs cut him off. "If it could save a person's life, would you find a way to shave ten seconds off the boot time?" he asked. Kenyon allowed that he probably could. Jobs went to a whiteboard and showed that if there were five million people using the Mac, and it took ten seconds extra to turn it on every day, that added up to three hundred million or so hours per year that people would save, which was the equivalent of at least one hundred lifetimes saved per year. "Larry was suitably impressed, and a few weeks later he came back and it booted up twenty-eight seconds faster," Atkinson recalled. "Steve had a way of motivating by looking at the bigger picture.
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Walter Isaacson _ Steve Jobs
I had known him since 1984, when he came to Manhattan to have lunch with Time's editors and extol his new Macintosh.
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Walter Isaacson _ Steve Jobs
story, I interviewed more than a hundred friends, relatives, competitors, adversaries, and colleagues. His wife also did not request any restrictions or control, nor did she ask to see in advance what I would publish. In fact she strongly encouraged
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Walter Isaacson _ Los innovadores: Los genios
La innovación se produce por fases. En el caso del transistor, primero fue la invención, liderada por Shockley, Bardeen y Brattain; después la producción, encabezada por ingenieros como Teal, y por último, e igualmente importante, fueron los emprendedores quienes encontraron la forma de crear nuevos mercados. Pat Haggerty, el intrépido jefe de Teal, constituía un llamativo caso práctico de este tercer paso en el proceso de la innovación.
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