Yet the organic label itself-like every other such label in the supermarket-is really just an imperfect substitute for direct observation of how a food is produced, a concession to the reality that most people in an industrial society haven't the time or the inclination to follow their food back to the farm, a farm which today is apt to be, on average, fifteen hundred miles away.
( Michael Pollan )
[ The Omnivore's Dilemma: A ]
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