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when products are essentially equivalent, people go with what's familiar, even...
Author:
Barry Schwartz
Book:
The Paradox of Choice: Why
Viewed:
46 -
Published at:
6 years ago
when products are essentially equivalent, people go with what's familiar, even if it's only familiar because they know its name from advertising.
( Barry Schwartz )
[ The Paradox of Choice: Why ]
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