What would shopping this way mean in the supermarket? Well, imagine your great grandmother at your side as you roll down the aisles. You're standing together in front of the dairy case. She picks up a package of Go-Gurt Portable Yogurt tubes-and has no idea what this could possibly be. Is it a food or a toothpaste? And how, exactly, do you introduce it into your body? You could tell her it's just yogurt in a squirtable form, yet if she read the ingredients label she would have every reason to doubt that that was in fact the case. Sure, there's some yogurt in there, but there are also a dozen other things that aren't remotely yogurtlike, ingredients she would probably fail to recognize as foods of any kind, including high-fructose corn syrup, modified corn starch, kosher gelatin, carrageenan, tricalcium phosphate, natural and artificial flavors, vitamins, and so forth.
( Michael Pollan )
[ In Defence of Food: The Myth ]
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