We need publicity that allows me to talk about the gift of giving, how precious it is, how special it can be, particularly in these times when people are really struggling. It's not about how expensive something is – as a nation we've stopped giving lavish gifts – it's actually about thinking about what to give someone, how it can lift them when they're down, how they can feel loved and important and special just by one simple gesture.
( Cecelia Ahern )
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