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Watching how customers actually use a product provides much more reliable...
Author:
Clayton M. Christensen
Book:
The Innovator's Dilemma with
Viewed:
30 -
Published at:
2 years ago
Watching how customers actually use a product provides much more reliable information than can be gleaned from a verbal interview or a focus group.
( Clayton M. Christensen )
[ The Innovator's Dilemma with ]
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