they had hired psychologists, invested millions in a project to sabotage movies-yes, the entire medium of cinema-to get their customers/players/addicts into a state of mind where they simply could not focus on a two-hour-long chunk of filmed entertainment without alarm bells going off in their medullas telling them that they needed to log on to T'Rain and see what they were missing.
( Neal Stephenson )
[ Reamde ]
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