The mind is more difficult to comprehend than actions. Most of us start by believing we already understand both human behavior and the human mind. After all, we are all human: we have all lived with ourselves all of our lives, and we like to think we understand ourselves. But the truth is, we don't. Most of human behavior is a result of subconscious processes. We are unaware of them. As a result, many of our beliefs about how people behave-including beliefs about ourselves-are wrong. That is why we have the multiple social and behavioral sciences, with a good dash of mathematics, economics, computer science, information science, and neuroscience.
( Donald A. Norman )
[ The Design of Everyday Things ]
www.QuoteSweet.com