Telling teenagers about the health risks of smoking-It will make you wrinkled! It will make you impotent! It will make you dead!-is useless," Harris concludes. "This is adult propaganda; these are adult arguments. It is because adults don't approve of smoking-because there is something dangerous and disreputable about it-that teenagers want to do it.
( Malcolm Gladwell )
[ The Tipping Point: How Little ]
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