psychologists Barry Schwartz and Adam Grant argue, in a brilliant paper, that, in fact, nearly everything of consequence follows the inverted U: "Across many domains of psychology, one finds that X increases Y to a point, and then it decreases Y.…There is no such thing as an unmitigated good. All positive traits, states, and experiences have costs that at high levels may begin to outweigh their benefits.
( Malcolm Gladwell )
[ David and Goliath: Underdogs, ]
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