Viewed: 40 - Published at: 6 years ago

Nobel Prize–winning psychologist Daniel Kahneman and his colleagues have shown that what we remember about the pleasurable quality of our past experiences is almost entirely determined by two things: how the experiences felt when they were at their peak {best or worst}, and how they felt when they ended.

( Barry Schwartz )
[ The Paradox of Choice: Why ]
www.QuoteSweet.com

TAGS :