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Each culture has a set of allowable actions for social situations. Thus, in our own culture we know how to behave in a restaurant- even one we have never been to before. This is how we manage to cope when our host leaves us alone in a strange room, at a strange party, with strange people. And this is why we sometimes feel frustrated, so incapable of action, when we are confronted with a restaurant or group of people from an unfamiliar culture, where our normally accepted behavior is clearly inappropriate and frowned upon. Cultural issues are at the root of many of the problems we have with new machines: there are as yet no universally accepted conventions or customs for dealing with them.

( Donald A. Norman )
[ The Design of Everyday Things ]
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