But when a thing is tangibly idiotic, you can be sure that it is very powerful, very dangerous. You see, when we call a thing stupid, we think that we undo it, that we have overcome it somehow. Of course nothing of the sort happens; we have simply made a statement that it is very important, have advertised it, and it appeals to everybody. People think, thank heaven, here is something we can understand, and they eat it. But if we say something is very intelligent, they vanish and won't touch it.
( C.G. Jung )
[ Nietzsche's Zarathustra: Notes ]
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