And the hot new things that were just starting out-Facebook and Twitter-certainly did not look like their predecessors-Hewlett-Packard, Intel, Sun Microsystems-that made physical products and employed tens of thousands of people in the process. In the years that followed, the goal went from taking huge risks to create new industries and grand new ideas, to chasing easier money by entertaining consumers and pumping out simple apps and advertisements. "The best minds of my generation are thinking about how to make people click ads," Jeff Hammerbacher, an early Facebook engineer, told me. "That sucks." Silicon Valley began to look an awful lot like Hollywood. Meanwhile, the consumers it served had turned inward, obsessed with their virtual lives.
( Ashlee Vance )
[ Elon Musk: Inventing the ]
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