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Book: Win Bigly: Persuasion in a World Where Facts Don't Matter
Quotes of Book: Win Bigly: Persuasion in a
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  1. Scott Adams _ Win Bigly: Persuasion in a

    Here I pause to say I know nothing of Ted Cruz's record of honesty. I have no idea whether he is better or worse than any other politician. I'm focusing on his physical appearance and Trump's persuasion. And on those levels, Lyin' Ted simply looked like a liar. The reality might be very different, but that doesn't matter to our story today. What matters is that the Lyin' Ted nickname stuck like glue. It was fresh political wording, it was provocative, it had a visual element in Cruz's liar-looking face, and it was designed to get stronger over time with confirmation bias. You can't engineer persuasion better than that.
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  2. Scott Adams _ Win Bigly: Persuasion in a

    But Trump apparently wanted to squeeze some extra juice from the word "lying" and make his branding stand out. So he insisted that Lyin' Ted was the proper spelling, not Lying Ted. This was good branding. It was different from anything you have seen in politics and it gave you a reason to pause and wonder why it mattered if the spelling was "lyin'" or "lying." It did matter, but only because you stopped and wondered about it. That is an engineered mental pause for persuasion. Trump wants you to stop and think about his choice of "lyin'" over "lying." The fact that you spent time thinking about it helps you remember the name. It also uses a trick called "making you think past the sale." In this case the sale is the idea that Ted Cruz lies. You end up accidentally accepting that idea because you spent time thinking about the best way to write "lyin'." That's strong persuasion engineering.
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  3. Scott Adams _ Win Bigly: Persuasion in a

    The common worldview, shared by most humans, is that there is one objective reality, and we humans can understand that reality through a rigorous application of facts and reason. This view of the world imagines that some people have already achieved a fact-based type of enlightenment that is compatible with science and logic, and they are trying to help the rest of us see the world the "right" way. As far as I can tell, most people share that interpretation of the world. The only wrinkle with that worldview is that we all think we are the enlightened ones. And we assume the people who disagree with us just need better facts, and perhaps better brains, in order to agree with us. That filter on life makes most of us happy-
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  4. Scott Adams _ Win Bigly: Persuasion in a

    The grand illusion of life is that our minds have the capacity to understand reality. But human minds didn't evolve to understand reality. We didn't need that capability. A clear view of reality wasn't necessary for our survival. Evolution cares only that you survive long enough to procreate. And that's a low bar. The result is that each of us is, in effect, living in our own little movie that our brain has cooked up for us to explain our experiences
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  5. Scott Adams _ Win Bigly: Persuasion in a

    We humans like to think we are creatures of reason. We aren't. The reality is that we make our decisions first and rationalize them later....Your illusion of being a rational person is supported by the fact that sometimes you do act rationally.
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  6. Scott Adams _ Win Bigly: Persuasion in a

    On all the important stuff, we are emotional creatures who make decisions first and rationalize them after the fact.
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