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Running Lean: Iterate from Plan A to a Plan That Works (Lean
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Running Lean: Iterate from Plan A to a Plan That Works (Lean
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Running Lean: Iterate from
When people need to get a job done, they hire a product or service to do it for them. The marketer's task is to understand what jobs periodically arise in customers' lives for which they might hire products the company could make. - Clayton M. Christensen
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