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Book: Perennial Seller: The Art of Making and Marketing Work that Lasts
Quotes of Book: Perennial Seller: The Art of
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  1. Ryan Holiday _ Perennial Seller: The Art of

    Lots of people," as the poet and artist Austin Kleon puts it, "want to be the noun without doing the verb." To make something great, what's required is need. As in, I need to do this. I have to. I can't not.
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  2. Ryan Holiday _ Perennial Seller: The Art of

    Each new work competes for customers with everything that came before it and everything that will come after.
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  3. Ryan Holiday _ Perennial Seller: The Art of

    There are too many famous Steve Jobs anecdotes to count, but several of them revolve around one theme: his unwillingness to leave well enough alone. His products had to be perfect; they had to do what they promised, and then some. And even though deadlines loomed and people would have to work around the clock, he would regularly demand more from his teams than they thought they could provide. The result? The most successful company in the history of the world and products that inspire devotion that is truly unusual for a personal computer or cell phone.
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  4. Ryan Holiday _ Perennial Seller: The Art of

    A critical test of any product: Does it have a purpose? Does it add value to the world? How will it improve the lives of the people who buy it?
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  5. Ryan Holiday _ Perennial Seller: The Art of

    Nothing has sunk more creators and caused more unhappiness than this: our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals entirely unrelated.
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  6. Ryan Holiday _ Perennial Seller: The Art of

    People claim to want to do something that matters, yet they measure themselves against things that don't, and track their progress not in years but in microseconds. They want to make something timeless, but they focus instead on immediate payoffs and instant gratification.
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