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Ogilvy on Advertising
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Ogilvy on Advertising
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David Ogilvy
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Ogilvy on Advertising
Says John Updike, 'Serifs exist for a purpose. They help the eye pick up the shape of the letter. Piquant in little amounts, sanserif in page-size sheets repels readership as wax paper repels water; it has a sleazy, cloudy look.
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