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Author: Steven Johnson
Quotes of Author: Steven Johnson

Steven Johnson _ The Ghost Map: The Story of
as the historian Tom Standage observes, they were "among the first to recognize the importance of trademarks and advertising, of slogans, logos…. Since the remedies themselves usually cost very little to make, it made sense to spend money on marketing.
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Steven Johnson _ The Ghost Map: The Story of
Early risers strolling along the Thames would see the toshers wading through the muck of low tide, dressed almost comically in flowing velveteen coats, their oversized pockets filled with stray bits of copper recovered from the water's edge. The toshers walked with a lantern strapped to their chest to help them see in the predawn gloom, and carried an eight-foot-long pole that they used to test the ground in front of them, and to pull themselves out when they stumbled into a quagmire. The pole and the eerie glow of the lantern through the robes gave them the look of ragged wizards, scouring the foul river's edge for magic coins.
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Steven Johnson _ How We Got to Now: Six
No one recognized – and exploited – this new power more quickly than Adolf Hitler,
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Steven Johnson _ How We Got to Now: Six
Amplification created an entirely new kind of political event: mass rallies oriented around individual speakers.
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Steven Johnson _ Emergence: The Connected Lives
Up to now, the philosophers of emergence have struggled to interpret the world. But they are now starting to change it.
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Steven Johnson _ Las buenas ideas. Una historia
La cuestión es inventarse formas de explorar los límites posibles de lo que te rodea. Esto puede ser tan sencillo como cambiar el entorno físico en el trabajo, o cultivar un tipo específico de red social, o mantener ciertos hábitos en la forma de buscar y archivar la información.
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Steven Johnson _ How We Got to Now: Six
Those early spectacles were called roidi da ogli, meaning "disks for the eyes." Thanks to their resemblance to lentil beans-lentes in Latin-the disks themselves came to be called "lenses.
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Steven Johnson _ The Ghost Map: The Story of
2Do not mistake these multiple trends--the energy flows of metropolitan growth, the new taste for tea, the nascent, half-formed awareness of mass behavior--for mere historical background. The clash of microbe and man that played out on Broad Street for ten days in 1854 was itself partly a consequence of each of these trends, though the chains of cause and effect played out on different scales of experience, both temporal and spatial. You can tell the story of the Broad Street outbreak on the scale of a few human human lives, people drinking water from the a pump, getting sick and dying over a few weeks, but in telling the story that way, you limit its perspective, limits its ability to convey a fair account of what really happened. Once you get to the , the story has to widen and tighten at the same time: to the long of urban development, or the microscopic tight focus of bacterial life cycles, These are causes, too.
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Steven Johnson _ Emergence: The Connected Lives
Look to the ant, thou sluggard; Consider her ways and be wise: Which having no chief, overseer, or ruler, Provides her meat in the summer, And gathers her food in the harvest. -PROVERBS 6:6–8
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Steven Johnson _ The Ghost Map: The Story of
Jane Jacobs observed many years ago that one of the paradoxical effects of metropolitan life is that huge cities create environments where small niches can flourish. A store selling nothing but buttons most likely won't be able to find a market in a town of 50,000 people, but in New York City, there's an entire button-store district.
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Steven Johnson _ The Ghost Map: The Story of
They mistook the smoke for the fire.
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Steven Johnson _ The Ghost Map: The Story of
The observers of the time were detecting a phenomenon that we now largely take for granted: that "mass" behavior can often diverge strikingly from the desires of the individuals that make up the mass.
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