Author: John Wiley and Sons
Quotes of Author: John Wiley and Sons
decade was over For Dummies books had been published in over 30 languages, from Albanian to Turkish. In the early years, many publishers questioned whether the series would work in their language market. The answer today is a global phenomenon. Our reach also expanded beyond books. In 1996 a license agreement with EMI brought Classical Music For Dummies enhanced CDs to market. Critically and commercially successful, the series initiated the For Dummies licensing program of products and services that has included software, consumer electronics, instructional DVDs, DIY home improvement kits, online support services, beginner musical instruments, and more. Today, as books themselves have reached beyond traditional print formats to digital platforms, For Dummies continues to expand, into e-books, enhanced e-books, and mobile applications. And again, this too is happening globally, as Wiley editors in Australia, Canada, Germany, the U.K., and U.S. work together to grow our print and electronic publishing program, which is further enhanced by contributions from licensee publishers in France, the Netherlands, Spain, and elsewhere. It is remarkable to think that one book book-quotesome accounts initially refused to stock into a word-of-mouth bestseller. And for the next three years they bought For Dummies books, millions of them. And wrote us letters {maybe not millions of them, but lots}. They thanked us for teaching them how to use their computer, their operating system, their applications. And they asked For Dummies books to apply those technologies to their lives. Our first response in 1994 was Personal Finance For Dummies, another bestseller. This coincided with another debut in 1994, the first World Wide Web conference, held in Geneva, Switzerland. The Web was introducing the Internet to computer users, and the role of the PC/Mac in peoples' lives was changing again. Computing devices became microwave ovens of information, allowing people everywhere to explore every area of human interest and endeavor. So Internet For Dummies was published that year, winning a first-place award from the Computer Press Association. And so we looked beyond computing itself, to the areas of work and life the Internet could touch, to expand our list and reach. Our reach also expanded beyond the U.S., and even the English-speaking world. Before the book-quote
