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  1. Harry G. Frankfurt _ On Bullshit

    When we characterize talk as hot air, we mean that what comes out of the speaker's mouth is only that. It is mere vapor. His speech is empty, without substance or content. His use of language, accordingly, does not contribute to the purpose it purports to serve. No more information is communicated than if the speaker had merely exhaled. There are similarities between hot air and excrement, incidentally, which make hot air seem an especially suitable equivalent for bullshit. Just as hot air is speech that has been emptied of all informative content, so excrement is matter from which everything nutritive has been removed. Excrement may be regarded as the corpse of nourishment, what remains when the vital elements in food have been exhausted. {…} In any event, it cannot serve the purposes of sustenance, any more than hot air can serve those of communication.
    book-quotetruthphilosophyreality

  2. Harry G. Frankfurt _ On Bullshit

    The notion of carefully wrought bullshit involves, then, a certain innerstrain. Thoughtful attention to detail requires discipline and objectivity. It entails accepting standards and limitations that forbid the indulgence of impulse or whim. It is this selflessness that, in connection with bullshit, strikes us as inapposite. But in fact it is not out of the question at all. The realms of advertising and of public relations, and the nowadays closely related realm of politics, are replete with instances of bullshit so unmitigated that they can serve among the most indisputable and classic paradigms of the concept. And in these realms there are exquisitely sophisticated craftsmen who - with the help of advanced and demanding techniques of market research, of public opinion polling, of psychological testing, and so forth - dedicate themselves tirelessly to getting every word and image they produce exactly right.
    book-quotepoliticsmarketingcraftsmanship

  3. Jeffrey Archer _ As the Crow Flies

    يجب أن تعرض منتجاتك لا أن تبقى على أمل أن يراها الزبائن مصادفة
    book-quotemarketing

  4. Margaret Atwood _ Der blinde Mörder

    A Paradox, the doughnut hole. Empty space, once, but now they've learned to market even that. A minus quantity; nothing, rendered edible. I wondered if they might be used-metaphorically, of course-to demonstrate the existence of God. Does naming a sphere of nothingness transmute it into being?
    book-quotereligionphilosophymarketing

  5. Brian E Boyd _ Social Media for the Executive

    Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence.
    book-quotebusiness-adviceexecutivefacebook

  6. Brian E Boyd _ Social Media for the Executive

    Social media is your opportunity to reach a massive number of people with transparency, honesty, and integrity.
    book-quotebusiness-advicebusinessexecutive

  7. Brian E Boyd _ Social Media for the Executive

    For your business to stand out and succeed, you have to put a primary focus on the social media space, go in big {halfway will not do}, and do it better than most, right from the start.
    book-quotebusiness-advicebusinessexecutive

  8. Brian E Boyd _ Social Media for the Executive

    Social media takes time and careful, strategic thought. It doesn't happen by accident."
    book-quotesuccessbusiness-advicebusiness
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