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  1. Chris Murray _ Selling with EASE: The Four

    Ignore the people who say that the sales industry needs to become professionalised: it already has.
    book-quotemoneyinfluencetrust

  2. Chris Murray _ Selling with EASE: The Four

    For all salespeople - Driving around and talking to people for a living, with no recognisable return for the time or money spent by your employer - is a job description that belongs in the past.
    book-quotemoneyinfluencetrust

  3. Chris Murray _ Selling with EASE: The Four

    If you sound like a contestant from The Apprentice or if the customer believes that they are being sold AT, you have already failed.
    book-quotemoneyinfluencetrust

  4. Chris Murray _ Selling with EASE: The Four

    Salespeople need to "Earn the right" to become suppliers more than they ever did before.
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  5. Chris Murray _ Selling with EASE: The Four

    In this wonderful modern age, if you know what you want, you can just reach out and, with the click of a mouse, take complete control of your entire buying and shopping experience.
    book-quotemoneyinfluencetrust

  6. Chris Murray _ Selling with EASE: The Four

    I can't and won't promise you magic sales fairy dust or the Jedi Mind Trick for salespeople – they simply don't exist.
    book-quotemoneyinfluencevalue

  7. Chris Murray _ Selling with EASE: The Four

    When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you'll already be at capacity
    book-quotemoneyinfluencetrust

  8. Chris Murray _ Selling with EASE: The Four

    We all need salespeople with humility, honesty, integrity, empathy and an old-fashioned work ethic that ensures the job gets done.
    book-quotemoneyinfluenceempathy

  9. Chris Murray _ Selling with EASE: The Four

    We all desperately need brilliant sales professionals far more than ever before – to help us, guide us, keep us informed and stop us from making diabolically stupid buying decisions.
    book-quotemoneyinfluencetrust

  10. Chris Murray _ Selling with EASE: The Four

    If what you sell doesn't help me then why are you knocking on my door?
    book-quotemoneyinfluencevalue

  11. Chris Murray _ Selling with EASE: The Four

    Remember: when you walk into a DIY store to buy a drill, you don't want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.
    book-quotemoneyinfluencevalue

  12. Chris Murray _ Selling with EASE: The Four

    We all need salespeople who understand the problem and can deliver a solution that works brilliantly for both sides.
    book-quotemoneyinfluencetrust
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